New Technology, New Media: More Opportunity

Starting as a text based tool and evolving into the World Wide Web with a mass user base leveraging the social platform it has become, the Internet is one technological innovation that has grown into a necessity.

The Internet was developed to safeguard military knowledge; nobody could have predicted the technological development that the Internet would go through. From a tool funded by the US Department of Defence to a technology used worldwide, the creation of the web and the amount it has advanced is dumbfounding. Since the Internet is a relatively new technology, which has not even been fully explored it is amazing to think of the further advancements it will undergo. Rather than focusing on the media itself, I would like to focus on the issues new technologies raise or don’t raise.

The Internet has changed our culture, our relationships, and our communities affecting the way we interact and socialize. With such a drastic effects on our lives, this technology poses threats but must be looked at optimistically.

With our privacy becoming less and less important, and a culture that fiends for social interaction the changes that this new technology has implemented is becoming more and more apparent. It is said that these changes lead to anxiety. On a side note, I believe any form of change leads to anxiety be it technological advancements, change in government or even something as simple as moving. In researching change management it becomes obvious that people don’t adapt well to change. To say the least, I strongly feel if anything our society is adapting quite well, its proved by the millions of social networks being accessed everyday and a population now willing to tell the entire world just about anything.

I feel that social interaction on the Internet is not such a bad thing; though huge corporations are uneasy at the fact the today’s youth could be considered pirates adding and taking from the web jeopardizing revenue. Social interaction is simply a new gateway for companies to better target their audience. As said before with a culture whose less concerned with sharing private information this is a huge opportunity for companies take advantage of the technology and target specific markets on specific platforms.

Though new technologies come with new issues and new boundaries, I strongly feel people must embrace the change. By embracing change we are able to see the huge advantages that these technologies have to corporations, individuals and intellectuals.