Old school meets new school with the remix. Remixing is about taking something that already exists and adding your personal touch to make it your own. The remix started in the music industry and evolved into a movement throughout our culture today.
This video is a perfect example of how taking something old and something new and meshing them together can create something that seems to just fit. Our youth can take past trends and mash them with new trends creating the hottest fads, products and sub-cultures.
In a fast passed world that is rapidly changing, the remix is more than mashing two songs together; it is a way for companies to reinvent products, images, songs, ideas and brands. Rather than a company taking risks on investing in new products and new brands companies can reinvent, repackage and remind audiences of a product by making simple changes. By taking original ideas and repositioning and reinventing them, companies are able to sell old products as new products and make a quick buck.
Today we are surrounded by remixed culture, from the styles we wear to the music we listen to. Our culture is taking old ideas and rejuvenating them so they fit in society again. This concept is very exciting, the remix gives us the opportunity to take what we have seen in the past and do what we want with it. We are able to reinterpret ideas and find a place where they fit in our world today. The Internet enables us to write messages for the world to see. Today we are able to remix anything and find a specific audience to target. The future of technology and the current era of Web 2.0 enable our youth culture to pick and choose what we see, hear and speak about.
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