Based on article: Zimmer, Michael. "The Externalities of Search 2.0: The Emerging Privacy Threats when the Drive for the Perfect Search Engine meets Web 2.0" First Monday [Onling], Volume 13 Number 3 (2 March 2008)
Abundance of personal information is growing thanks to the nature of the online world. Internet users have the ability to track and gain personal information thanks to the social sites making up the world of Web 2.0. Web and site developers have began creating sites that will only allow you membership given you provide them with your information. We are all guilty of being more lax with providing our information then we should be; that’s the changing nature of the online world. Occasionally I find myself attracted to the ads on the side panel of my Facebook; I feel almost crazy falling for them knowing that they are strategically placed there to pull me in.
With the flow of personal information on our Web 2.0 applications we must begin to recognize the connection of our release of personal information and where it ends up. Search 2.0 is the concept of combining the personal information that your Web 2.0 accounts have stored and the power of search engines.
As we all know, our social network sites track our online lives and now with the power or search engines these sites cache pages and make them available on search engines. Search 2.0 enables the use of collected personal information for purposes beyond your will. Remember to always ensure you keep strong privacy settings on your Web 2.0 platforms and one little box unchecked leaves you unsure of when your online world will come to affect ‘real life.’
Zimmer, Michael. "The Externalities of Search 2.0: The Emerging Privacy Threats when the Drive for the Perfect Search Engine meets Web 2.0" First Monday [Onling], Volume 13 Number 3 (2 March 2008)
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